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Horizon Research Group

Company Overview

As one of pioneers in market research, Horizon Research Consultancy Group is now a leading firm in professional research and management consulting in China. Horizon Research Consultancy Group is composed of four companies: Horizon Research for market research, Progress Strategy for strategic management consulting, for shared online sources for studies of mass consumption culture, and Vision Investment for projects-selection and management consulting for investment. Horizon offers professional consulting services for those native or/and multinational corporations in greater China by employing advanced data-based research methodologies, policy analysis, and management diagnosis. Well recognized for its brand in professional services with its global vision and China experience, Horizon has invested heavily in R&D, cooperation with international service institutions, and efficient integration of human resources. Horizon has pledged to abide by ESOMAR regulations in all its dealings with both clients and respondents. As a domestic research institution, Horizon is the representative office of ESOMAR China (Beijing), vice president of China Marketing Research Association and deputy chairman of Beijing Technology Consulting Industry Association. It has formed partnership with business entities in more than 45 countries.

HIV/AIDS Profile

Horizon's research experiences in HIV/AIDS

  • Baseline HIV/AIDS Behavioral Study of High risk people and CSW in Sichuan and Yunnan, China?2001 ?Futures Group Europe?
  • The Prevention, Treatment and Control of AIDS during Tsing-Tibet Railways Building Project?Marie Stopes International China?
  • Monitoring and Evaluation of the Project of Basic knowledge Education of AIDS and Safe Sexual Act to Chinese Middle-school Students, 2001?2002?Ford Foundation, Futures Group Europe, Marie Stopes International China ?
  •  2002?2003?Futures Group Europe?
  • Chinese Residents' Knowledge, Attitudes and Behaviors Towards HIV/AIDS, 2002-2003?Futures Group Europe?
  • Chinese Residents' Knowledge, Attitudes and Behaviors Towards HIV/AIDS, 2004 ?Ministry Health of PR?

Cases in details

  • Baseline HIV/AIDS Behavioral Study of High risk people and CSW in Sichuan and Yunnan, China?2001 (Futures Group Europe)

Under DFID-funded China UK HIV/AIDS Project, Futures Group Europe and Horizons Research Group conducted a modified behavioral surveillance survey (BSS) in Yunnan and Sichuan in late 2001. The purpose of the project is to provide baseline information for China's AIDS Program about the context of high-risk behavior and the use of condom among sex workers and high-risk people. The research contents include the behaviors of sexual conduct (commercial or noncommercial), the use of condom, knowledge level of the high-risk people and CSW, the channels of getting information and their attitudes towards sex disease and HIV/AIDS.

  • Monitoring and Evaluation of the Project of Basic knowledge Education of AIDS and Safe Sexual Conduct to Chinese Middle-school Students, 2001?2002

In 2001- 2002, MARIE STOPES INTERNATIONAL CHINA (MSIC) together with All China Youth Federation, Ministry of Education, National Population and Family Planning Commission of China launched a project called " We Care, We Participate, and You? ", which aimed to educate the basic knowledge of AIDS and safe sexual conduct to Chinese middle-school students. This project consisted of various steps and parts including sampling survey, dispensing the extra of newspaper and monitoring the effect of it. It was expected to monitor and evaluate the effect of project through such factors as ratio of arriving, effect of propaganda, and problems, in order to know how much knowledge of HIV/AIDS Chinese middle-school students had and what the effect of this project is. All these will help the adolescent health education among Chinese middle-school students become more target focused. Finally, based on the above information, we will explore the best communications that adapts to the real needs of the middle-school students, and provide strong data support to the suitability level of public discussion on adolescent sex knowledge and precautions against AIDS by the use of newspapers.

Chinese Residents' Knowledge, Attitudes and Behaviors Towards HIV/AIDS, 2002?2003?Futures Group Europe?

In many countries, stigma and discrimination against people living with HIV/AIDS hinders the adoption of voluntary testing and counseling and disclosure of infection for fear of bad treatment, including in jobs, housing, health care and within the family. While interventions in China currently target high risk groups, such as IDU, sex workers and their clients, and men who have sex with men, is thus important to understand the level of knowledge of HIV/AIDS among Chinese people.

Is the HIV virus easily spread or are there so many infection channels that people cannot avoid it? Or does braveness make people unafraid of HIV?  Medical research indicates that HIV can only be spread through body fluid; however with inadequate knowledge, AIDS has already formed a large "AIDS-fearing circle" among people.  AIDS creates havoc, not because of the difficulty of preventing it, and not because of braveness of people, but partly because of lack of knowledge of how the virus is spread and thus how to take precautions to prevent it.

To better understand the knowledge of HIV/AIDS among Chinese men and women and their behavior and attitudes towards people living with HIV/AIDS, Horizon and Futures Group Europe cooperated to study city and town residents.  Future research will include rural residents.  These findings are expected to be helpful to stop the spread of HIV/AIDS in China.

Europe Future Group and Horizon cooperated to establish "HONGSIDAI.COM" together, which is a website of non-profit and commonweal aiming to publicize the knowledge of protection and treatment of HIV/AIDS and foster its own volunteers, based on this special website flat. Furthermore, the website also pay much attention to the youngers who age from 14 to 35 years old in order to do great endeavor to strengthen their awareness of self-protection.