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SOHU.COM (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their news, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. SOHU has built one of the most comprehensive matrixes of web properties in China, consisting of the mass portal and leading online media destination ; the #1 online alumni club ; #1 games portal ; top real estate website and wireless value-added services provider . This network of web properties offers the vast SOHU user community the broadest possible choices regarding information, entertainment, communication and commerce., established by Dr. Charles Zhang, one of China's Internet pioneers, is in its eighth year of operation. SOHU.COM has been listed on the NASDAQ national market since July 2000 under the ticker symbol SOHU.

The Internet in China is has developed into mainstream online medium in the past 7 years, particularly for the urban youth who are spending more time online at the expense of watching television or reading traditional print media, making it the most effective marketing vehicle for companies to target this highly attractive segment in the Chinese market. SOHU's massive user base and strong brand presence in China make SOHU.COM, a household name throughout the country, the platform of choice for corporate clients to promote their business.

Through continuous product development and exclusive content partnerships SOHU works relentlessly to further strengthen and differentiate the portal as premier destination for Internet users in China and advertisers who aim to reach the most attractive consumer market segments in China, that of the young, affluent urban population. In 2003 we invested back in brand and product through exclusive content agreements with:

  • Disney for both online and wireless multimedia messaging content
  • National Basketball Association (NBA)
  • Yao Ming, NBA basketball player from China who acts as spokesperson for SOHU
  • AC Milan

Through its pioneering roll-out of wireless services since 2000, SOHU has become a frontrunner in making the Internet ubiquitously available, whether in the office, at home or on the road. Via SOHU wireless messaging services subscribers can receive the latest news, access their email account, stay in touch with friends and fellow alumni, get dates, play games or sign up for a host of other information, entertainment and communication applications that have made the mobile phone an essential tool in young people's daily lifestyle. SOHU offers mobile services on SMS (short messaging services), MMS (multi-media messaging services), IVR , WAP and K-Java based platforms.

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