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GBCHealth Insights: Private Sector Action on NCDs

China at a Crossroads: Diabetes Challenges in an Emerging Economy

Michael Shiu, Vice President and Regional Director, GBCHealth China

Michael Shiu, Vice President & Regional Director, GBCHealth China Home to the world’s largest population and a rapidly growing economy, China also faces innumerable health challenges. Particularly worrisome is diabetes, which is rapidly rising with more than 90 million people estimated to have the disease and 150 million people estimated to have pre-diabetes. Diabetes strikes individuals in China at earlier ages than in the West. And Chinese diabetics report three-to-four times more in-patient care and outpatient and ER visits than people without diabetes of the same age and sex. Yet diabetes awareness is astonishingly low for healthcare professionals and the general public. An estimated 60 percent of those who have the disease do not even know it.

It’s no surprise that at GBCHealth we think business can play a vital role in curbing the diabetes epidemic in China, much as it has done with HIV, TB and malaria. Since earlier this year, our Beijing office, in partnership with an outstanding team of Pfizer Global Health Fellows, has been paving the way for a collective action around diabetes prevention and awareness. Our vision is to mobilize GBCHealth members in support of the Chinese government’s health agenda, with a focus on workplaces and public-facing advocacy and awareness-raising of the disease. To achieve this, we will work in concert with government agencies, research institutes, NGOs and private sector companies.

Based on research conducted by the Pfizer team of David Marshall and Lingfeng Yang, GBCHealth’s Diabetes Initiative will include a pilot workplace training and social media campaign over the next six months. In the workplace, we will educate employees and, by extension, their family members about diabetes – what it is, how to recognize the signs and symptoms, how to build and maintain a healthy lifestyle and effective treatment and management practices for those already living with the disease. We will supplement these activities with an awareness-raising campaign that uses social media to deliver diabetes messages to the community and general public. Our partner for this activity will be Sohu.com, a major Internet site in China. In the long term, we plan to roll out the workplace trainings and social media campaign on a broad scale, engaging as many GBCHealth members as we possible.

Wondering how your company can play a role in addressing China’s newest health challenge? With World Diabetes Day coming up next week, now is the perfect time to start. Read full story »

Have a Corporate Program in India? We Want to Hear About It!

Mother and childIn our last member survey, over half of you said that India was a "very important" or "important" geography for your company. In response, GBCHealth is compiling a set of Healthy India Issue Briefs. These briefs will give an overview of the key health issues in India and showcase member work in country.

To share your corporate program with us, contact Shuma Panse.

CSR Asia: Local Innovation for Global Challenges

September 18-19, 2012 | Beijing, China

CSR Asia Summit The CSR Asia Summit, held in partnership with GBCHealth, brought together more than 450 delegates and explored challenges, opportunities and solutions to building sustainable corporate social responsibility (CSR) strategies in Asia. GBCHealth’s Interim Co-President and Managing Director Michael Schreiber opened the conference by stressing the importance of private sector involvement in health and the role GBCHealth plays in mobilizing the private sector to work alongside local and national governments, NGOs and multilaterals. Twenty GBChealth member companies were represented at the event. Senior Ministry of Health officials expressed their appreciation for GBCHealth’s contributions in China and welcomed future collaboration. Read more

MEMBER SPOTLIGHTS

Seeing is Believing Brings New Investment into Asian Eye Care

Standard Chartered BankSeeing is Believing (SiB), Standard Chartered’s global partnership with the International Agency for Prevention of Blindness (IAPB), will launch four new projects in Asia by the end of 2012 across China, Indonesia, the Philippines and Vietnam, investing a total of USD $8 million in the region.

The projects address local needs from tackling the backlog of cataract operations in the Philippines to expanding school eye screening in Indonesia where surveys show that 20% of school children have an unmet need for glasses.

A first for the program, a new USD $5 million dedicated pediatric childhood eye care program will be launched in Shanxi province, China. This will bring four international NGOs in partnership with local hospitals and community organizations to develop a replicable provincial model for child eye care that targets three key strata of society: poor rural areas, mid-income rural areas and urban areas. Over one million children will be screened to drive a 10% increase in the number of surgeries, refractions and outpatient visits in the province.

Since 2003, SiB has invested USD $21 million in Asia. It has established 47 projects across 11 countries, benefiting over 14 million people and helping restore sight to 517,098 people.

To see a video on one of its projects in Indonesia, click here.

Standard Chartered's SiB won a 2012 GBCHealth Business Action on Health Award for Community Investment. Access the case study and program details here »

Bristol-Myers Squibb Foundation is Delivering Hope to Patients with Hepatitis B and C in China and India

Bristol-Myers Squibb FoundationThe Bristol-Myers Squibb Foundation (BMS) has addressed hepatitis B and hepatitis C in Asia for 10 years as part of its Delivering Hope initiative. This summer, BMS announced four new grants totaling US $1.69 million to improve the prevention, care and support of hepatitis B (HBV) and C (HCV) in China and India. Together, these two countries account for nearly 50% of HBV and HCV infections globally, with nearly 123 million people chronically infected with HBV and 59 million people chronically infected with HCV in China and India alone.

The grants will fund organizations and projects that are longtime partners of Delivering Hope and that have produced measurable outcomes in their hepatitis work. “Over the past decade, our focus has evolved from building infrastructure and educating lay health care workers to empowering patients to advocate for improved education, support and services," said John Damonti, president, Bristol-Myers Squibb Foundation. “This evolution is an important signal that, together with our partners in the non-profit and government sectors, we are making important progress in helping to address the needs of people living with hepatitis B and C in communities that are disproportionately impacted by these diseases.”

Read more »

Cisco Boosts Healthcare Technology in Rural China

Cisco Uses Technology to Rebuild Healthcare Services in Sichuan ProvinceIn 2008, a magnitude 8.0 earthquake displaced 4.8 million residents and claimed 68,000 lives in China’s Sichuan Province. Cisco, the Cisco Foundation and their employees responded by donating more than US $2.6 million for humani­tarian relief. Recognizing that a longer-term response was needed, Cisco created a three-year corporate social responsibility program called Connecting Sichuan to use information and communications technology (ICT) to rebuild and improve healthcare and education. The 21st century medical delivery system uses advanced communication technologies to bridge the gap between urban and rural healthcare. The network enables providers and doctors throughout the healthcare system to interact and share resources.

Critical Success Factors

  • PUBLIC-PRIVATE PARTNERSHIP: The Chinese government played a critical role in the local, provincial, and national level, providing a powerful role model for future public-private partnerships in the country.
  • INFRASTRUCTURAL IMPROVEMENT FOR LONG-TERM IMPACT: The technology infrastructure provided by Connecting Sichuan makes the most of existing healthcare systems, allowing them to function more efficiently and provide better quality of care at reduced cost.

Learn more

Be sure to check out Cisco’s new Impact X blog on the Huffington Post, which shares stories of how people are using technology of all kinds to solve problems in their neighborhoods and across the world.

Read more »

FHI 360 Engages Private Sector to Improve Health in India and Nepal

FHI 360 Leverages Private Sector for Health Projects in Asia FHI 360’s work on diarrhea alleviation in India and on social marketing in Nepal both focus on working with the private sector to address urgent health needs.

The Indian states of Gujarat and Uttar Pradesh have a high incidence of diarrhea among children, which impacts both health and child survival. Many families in the area seek treatment at private, often informal, health facilities. The FHI 360 program focuses on educating these health providers and mothers about zinc and oral rehydration therapy as the first-line treatment for diarrhea. The program is managed by FHI 360 subsidiary FHI Solutions in partnership with the Micronutrient Initiative and the Johns Hopkins Bloomberg School of Public Health.

The outreach includes explaining how to use zinc and ORS, providing educational posters and videos and ensuring that medical practitioners and rural drug shops are stocking these treatments. FHI Solutions also ensures continuous supply of zinc and ORS to rural areas by engaging the pharmaceutical industry in a partnership aimed at creating a sustainable market. Learn more about about the Diarrhea Alleviation through Zinc and ORS Therapy (DAZT) Project

In Nepal, FHI 360 is working with the Nepal CRS Company (CRS), a social marketing firm, to strengthen the marketing and distribution of health and family planning products in rural and hard-to-reach areas of Nepal through the private sector.

As part of this USAID-funded initiative, FHI 360 and CRS are working with the government of Nepal to increase awareness of and access to family planning, maternal and child health and HIV/AIDS/STI prevention products and services. The initiative will also build CRS’s capacity to create behavior change communications activities to foster better health throughout Nepal. FHI 360 provides technical support to CRS in two major areas: improving the CRS's institutional sustainability and increasing the availability and accessibility of health products in hard-to-reach rural areas. Learn more

GBCHealth to Present the Business Role at the Union World Conference on Lung Health

November 13-17, 2012 | Kuala Lumpur, Malaysia

Medication to fight tuberculosisGBCHealth’s Julie Cege will speak at the Union World Conference on Lung Health on Nov. 15 in Kuala Lumpur, Malaysia. The conference, organized by the International Union Against Tuberculosis and Lung Disease, covers developments and challenges in lung health, including tuberculosis, HIV, tobacco use and non-communicable diseases.

Cege is part of the Capitalizing Corporate Sector Strengths to Address TB and HIV Challenges panel, and will explain how businesses are key partners in improving TB and HIV prevention and care. She will outline the business case for engagement on TB and demonstrate what business is already doing by showcasing what GBCHealth and its member companies have achieved in the TB response.

GBCHealth member Chevron is also on the panel and will speak about its work on tuberculosis awareness and prevention in the Philippines. Chevron has contributed a $5 million grant to the Global Fund to Fight AIDS, Tuberculosis and Malaria to fight TB in the Philippines, part of its $30 million grant to the Global Fund that made it the first Global Fund Corporate Champion. Chevron also launched the Labanan ang TB para Tsuper Healthy (Fight TB So Drivers Can Be Healthy) campaign, which targets Jeepney (taxi/minibus) drivers in Makati City, metro Manila with educational posters on TB prevention and treatment in all Caltex/Chevron gas stations and 13 Jeepney terminals.

Learn more »