GBCHealth Case Study of the Month Newsletter | Johnson & Johnson | January 2012

Introducing GBCHealth's Case Study of the Month Newsletter

Championing best practices in global health and promoting knowledge-sharing across the GBCHealth network is central to our mission. We are pleased to introduce the GBCHealth Case Study of the Month newsletter, a recurring series that showcases member programs and informs your own work on health.

The breadth of programs featured throughout the year will reflect our expanded mandate on health. Some featured programs will be well-established, with outcomes and results to note; others will be more newly-formed, with members looking for partners and expertise from the GBCHealth network to accelerate impact. We hope you enjoy this series. Please forward this email to any colleagues you think would enjoy this information.

Introduction

Launch of Clinton Global Initiative's Global Smoke-free Worksite ChallengeThis month we dig into Johnson and Johnson′s leadership in addressing tobacco use in the workplace. Tobacco usage is one of the most avoidable risk factors for cancer, lung and cardiovascular diseases. Smokers have a dramatically higher likelihood of developing lung cancer than non-smokers: 23 times greater for men and 13 times greater for women. Smoking also increases the likelihood of developing coronary heart disease or having a stroke by two to four times.

GBCHealth is proud to be a partner and signatory to the Clinton Global Initiative (CGI)′s Global Smoke-free Worksite Challenge, which was officially announced during CGI′s 2011 Annual Meeting. We encourage GBCHealth members to learn more and consider implementing smoke-free workplace policies of their own.

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About the Program

Johnson and Johnson

Johnson & Johnson has a long-standing tradition of promoting employee health and well-being through a number of innovative workforce health initiatives. In 2007, the company reinforced its commitment to employee health with the introduction of its Worldwide Tobacco-Free Workplace Policy. This policy prohibits tobacco use at all operating company locations (i.e., property, buildings, leased buildings, company vehicles and company-sponsored meetings). It demonstrates Johnson & Johnson′s commitment to leading the industry as a gold standard company in cancer prevention efforts around the globe.

Johnson & Johnson provided its affiliates with education and materials to facilitate the rollout and implementation of the policy. A global toolkit including culturally sensitive implementation plans and materials to support employee behavior change was disseminated to Johnson & Johnson companies.

The Worldwide Tobacco-Free Policy has been met with resounding success. As a result of the tobacco-free policy, in 2010, 97 percent of Johnson & Johnson′s companies were in compliance with the Tobacco-Free Workplace Policy.

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Critical Success Factors

Create country specific programsCountry specific programs: Given the varying legislative and political landscapes of the areas in which it operates, Johnson & Johnson allowed each of its affiliates to establish a company policy of its own that incorporated the elements described in the corporate policy.

Addressed co-resident smokers: Finding that employees would be more successful at quitting if other smokers in their households quit as well, Johnson & Johnson offered cessation support to families of employee smokers.

Fostered compliance: Johnson & Johnson provided advance communication with employees and offered cessation assistance on an ongoing basis to encourage compliance among its employees. The tobacco-free policy was also encouraged as part of an overall wellness culture rather than as a one-off initiative.

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Lessons Learned

Communicate the policy to employees and allow sufficient time for implementationAllow for sufficient lead time: Policy implementation may take between six to nine months if a tobacco policy already exists and nine to eighteen months if a tobacco policy does not already exist.

Communicate the policy to employees: Develop a corporate communications plan that allows for outgoing marketing of the policy at least annually. Create communications plans and marketing kits for all your company locations. Announce the policy and the timeline for implementation and cessation activities, communicating the management′s full support of the policy.

Implement any necessary environment changes: Remove ashtrays from company premises, remove vending machines that sell tobacco and post ′tobacco-free facility′ signage.

Consider phasing-in the policy in locations where you might face greater resistance: In Japan, Johnson & Johnson Medical implemented its tobacco-free policy in four phases. The company began by separating smoking areas from smokefree areas and made other incremental changes before fully implenting Johnson & Johnson's tobacco-free workplace policy.

Assess your current situation and build the business case for going tobacco-free: Understand your workforce′s smoking behavior (i.e., proportion of employees who are smokers) and readiness for a tobacco-free policy. Consider the smoke-free policies of other global organizations. Conduct ongoing reviews of literature and best practices.

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Learn More

Learn more about Johnson & Johnson

For more information on the Global Smokefree Partnership (GSP), click here

For GSP′s guide to smokefree workplaces, see Smokefree-in-a-Box

For more information on Johnson & Johnson′s health and wellness programs, see Johnson & Johnson Healthy People

To learn more about GBCHealth′s involvement in the Clinton Global Initiative′s Global Smokefree Worksite Challenge, click here