A news article this week in IRIN Global, a service of the United Nations Office for the Coordination of Humanitarian Affairs, features GBCHealth and a half dozen member companies in an in-depth look at how partnerships are evolving between businesses, non-profits and government.
The article–entitled “Development Work and the Private Sector– Open for Business?”–discusses how companies are increasingly practicing “shared value” and mainstreaming their corporate responsibility into their core business. It cites as examples member companies BD (Becton Dickinson and Company), General Electric, Johnson & Johnson, Merck, Novartis, Teck Resources, Unilever and Vestergaard-Frandsen.
“Historically, companies have used their social investments and philanthropic efforts primarily to earn social license and win the support of the communities in which they are engaged… to look like good corporate citizens,” Pam Bolton, GBCHealth’s Vice-President of Communications and Advisory Services, said in the article. But increasingly, she said, they are moving away from “a philanthropic, reputation-driven approach” to one that embraces their core business activities.
Leith Greenslade, Co-Chair, Child Health of the MDG Health Alliance, added that while companies have not lost sight of their profit motive, they are taking the longer-term view that a healthier, more skilled and educated society will ultimately be of greater benefit than quick profits.
Read article here.