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06/05/2013

NEWS

With FHI 360 as Partner, GBCHealth Conference Reaches Millions via Twitter

The GBCHealth Conference 2013 made a big splash through social media, most notably in the Twitterverse. Thanks to strong support from GBCHealth member FHI 360 and GBCHealth’s Social Media Corps, the conference reached over 3.4 million accounts and appeared on Twitter timelines more than 10.6 million times.

FHI 360 was an essential partner in spearheading conference social media presence. Throughout two days of rich content, FHI 360 masterfully crafted and collected stories on Storify, using videos, photos and tweets. We encourage you to view FHI 360 coverage here.

GBCHealth’s Social Media Corps also generated substantial social media activity, using Twitter, Facebook and blogs to share insights from the GBCHealth Conference. Learn more about their work here.

Our speakers and supporters who enjoy a high Twitter following contributed to this success. Cory Booker, Mayor of Newark; Deepak Chopra, Founder of The Chopra Foundation; the United Nations Foundation; USAID; Jeffrey Sachs, Director of the Earth Institute at Columbia University; Chevron; and Johns Hopkins School of Public Health along with over 400 others tweeted. Among the 1,600 tweets, Booker and Sachs’ inspiring speeches about our collective ability to affect social change made a particularly significant impact.

The Pledge Guarantee for Health—a partnership that aims to speed up delivery of health products to poor countries—also received wide coverage. The story reached over 3.5 million Twitter timelines, with the United Nations Foundation and USAID playing a major role in achieving this reach.