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10/13/2011

NEWS

FSG on Business Creating Shared Value in Global Health

Mark Kramer of FSG, a GBCHealth member, details how companies are increasingly working to create shared value in The Guardian's most recent Sustainable Business Blog post. Here Kramer illustrates corporate interest in creating shared value (which he defines as "pursuing business initiatives that improve social and environmental conditions while earning the company a profit and conferring a competitive advantage") through last month's UN High-level Meeting on Non-communicable Diseases. He then outlines a handful of innovative corporate shared value initiatives, including those of GBCHealth members Novartis, Eli Lilly & Co. and Medtronic.

Read the complete article here