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Edelman is the world's largest independent public relations firm. With 1,800 professionals in 39 offices, it is a leader in nearly every market in which it operates. Edelman uses new business techniques such as litigation PR; the use of the Web in crisis management; toll-free consumer hotlines; early work on environmental programs and the media tour. Proprietary research is realized in the areas of corporate trust; the role of NGOs and corporate social responsibility.