Tata Steel Ltd (TSL) is Asia's first and India's largest integrated private sector steel company with a strong global presence. In 2010 – 11, it was amongst global top ten “Most Admired Companys” in FORTUNE 500. The Company's community based initiatives far exceed its business mandate. TSL has been a pioneer in CSR. It is one of the few steel companies which had a sustainable business model from the very beginning, and has sustained over the last 105 years. Its numerous socially responsible activities are aimed at those living in and around its areas of operations, including ore, mines and collieries. The various departments of Corporate Sustainability Services, the Sports departments & Medical Division run and manage programs which are designed to improve living conditions and health of the socially and economically under-privileged. These are self-sustaining programs and involve the maximum participation by the target groups. Income generation schemes for women, farmers and youth, safe drinking water in rural areas, health clinics and camps, drugs, alcohol and HIV/AIDS awareness programs, youth involvement in sports and cultural activities are some of the significant activities taken by the Company.
Part of India's largest conglomerate, Tata Steel provides AIDS awareness programs in the workplace and in the broader community, including truck drivers. Tata Steel has sponsored 175 showings of HIV/AIDS television PSAs in India. The company developed its "Ladies Core Group" - the wives of executives - to ensure that the company's program would also focus on the needs of vulnerable women in the local community.
Tata's response to HIV/AIDS is a continuum between the community and the workplace. This strategy is implemented through various programs including:
AIDS Awareness Program
Drugs & Alcohol Awareness Program
"Training of Trainers" Program
In addition, different mediums are used to achieve these goals ranging from printed materials in the form of posters, pamphlets, pocket calendars and diaries; videos, FM, quiz and street plays.
The program covers:
Raising awareness/education amongst over 100,000 participants in and around Jamshedpur every year
Vulnerable population such as high school students, young people and migrant population.
Support for people living with HIV/AIDS – through psycho-social counselling and treatment, establishing a network of Positive People.
HIV prevention through “Single window” health delivery concept, Sneh Kendra (in Hindi it means Centre of Love & Affection) – awareness and specific treatment, promotion of voluntary blood donation and availability of safe blood components, syndromic management of STIs and condom promotion for safer sex practices.
Indoor “treatment without discrimination” – through 890-bedded super speciality Tata Main Hospital in Jamshedpur & 20-bedded Hospice in Ganjam, Odhisa.
Promotion of safe delivery through PPTCT Plus program at Tata Main Hospital in Jamshedpur
Alleviating the impact on HIV/AIDS through economic rehabilitation, vocational training and educational support for children
Fund-raising for HIV/AIDS – None. All programs are company sponsored. The company partners with like-minded organisations to share resources for betterment of People Living With HIV/AIDS.
Other (please note): We also cover socially marginalized people and domestic servants, truck and taxi drivers, barbers, casual laborers, police and army personnel.
The implementation of these activities is through the formation of several groups and affiliation with local, national and international organizations. Most of the projects are planned after identifying the needs as perceived and in consultation with the stakeholders. Consultations are done through different forums, mapping of stakeholders’ expectations through external agencies and also internal evaluation. Tata Steel follows the MD Diagnosis process for review of its annual plan (in Apr-June) and status of its implementation across the organisation post-H1 (During Oct-Nov). The reviews are done by MD & VPs and is done to strengthen the Annual Business Plan and ensure programs are implemented as per the time-line and target. This initiative is unique in India.
To give a greater emphasis on expanded interventions across all locations, Nodal Centre for AIDS is tasked with bringing focused efforts across Tata Steel as well as networking with other Medical Institutions, Governmental & International agencies.
Our HIV/AIDS programs and policies are effective because they –
Easily integrate into organizational structure;
Minimize work disruptions at the workplace;
Reduce stigma and discrimination;
Involve the community;
Stress on Peer Educator approach wherever possible.