Award Category: Community Investment: General
PROGRAM: CHILDREN'S SAFE DRINKING WATER PROGRAM
Procter & Gamble (P&G) is a multinational consumer goods company that produces personal and household care items. Founded in 1837, P&G has operations in approximately 75 countries and its brands – including Pampers, Tide, Always, Pantene, Crest, Duracell and Downy – reach 4.6 billion consumers around the world.
ABOUT THE WINNING PROGRAM
In 2004, Procter & Gamble (P&G) created the not-for-profit P&G Children’s Safe Drinking Water Program (CSDW) to raise awareness about the global clean drinking water crisis and to help address it by providing P&G water purification packets. The goal of the program is to reduce illness and deaths from diarrhea caused by unclean water that kills more children every year than HIV/AIDS and malaria combined.
As the creator and producer of the P&G water packets, P&G provides both technical expertise and financial support for this work, in addition to human resources, manufacturing facilities, research and advocacy. The packet contains a powdered mixture, developed in collaboration with the U.S. Centers for Disease Control, that removes pathogenic microorganisms, making previously contaminated water clean. One packet quickly makes 10 liters of contaminated, potentially deadly water potable.
Since 2004, CSDW has provided over 5.5 billion liters of clean drinking water in over 65 countries, averting more than 200 million days of diarrhea and saving an estimated 29,000 lives.
CRITICAL SUCCESS FACTORS
Click below to view a short video about the program.