Award Category: Application of Core Competence
PROGRAM: AROGYA PARIVAR - HEALTHY FAMILY
Novartis provides healthcare solutions that address the evolving needs of patients and societies in over 140 countries. The company offers pharmaceuticals, eye care products, generic medicines, consumer health products, vaccines and diagnostic tools.
ABOUT THE WINNING PROGRAM
Arogya Parivar, which means “healthy family” in Hindi, is a for-profit social business developed in 2007 to improve healthcare access for those living at the bottom of the economic pyramid in rural India. The major program components are: awareness, accessibility, affordability and adaptability.
Novartis trains health educators to teach disease prevention, awareness and treatment-seeking behavior. In 2012, 2.5 million villagers across 10 states of India attended 87,000 meetings conducted by these educators. Nearly 200,000 people attended an Arogya Parivar health camp and nearly 50,000 subsequently visited a physician. Arogya Parivar works with physicians and pharmacies to ensure consistent availability of products in rural settings.
In addition to supplying medicines to over 28,000 pharmacies, the program created a network of 90 medical distributors inside villages who are supplied products directly from company warehouses. Some over-the-counter treatments are sold in smaller doses in order to be more affordable for local people, many of whom are daily-wage earners. Finally, medicines, training tools and packaging are all adapted to meet the epidemiological and cultural needs of diverse communities.
CRITICAL SUCCESS FACTORS
FOR-PROFIT SOCIAL BUSINESS MODEL
Click below to view a short video about the program.