Award Category: Workplace/Workforce Engagement: General
PROGRAM: WINNING WITH WELLNESS
Hewlett-Packard (HP) creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. One of the world’s largest technology companies, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.
ABOUT THE WINNING PROGRAM
Winning with Wellness is a workplace program that aims to enhance the physical health, emotional wellbeing, and financial skills of Hewlett-Packard’s (HP) global workforce. Started in the United States in 2010, Winning with Wellness has since expanded to 35 countries, reaching 290,000 employees – over 90% of HP’s global workforce.
HP has tailored the program’s 200+ initiatives to local cultures, infrastructures and demographics. Each country determines the activities that are appropriate and meaningful to their employee population, enabling Winning with Wellness to achieve an ambitious geographical reach without sacrificing local relevance. Activities range from onsite cancer screenings in the UK to a smoking cessation campaign in Argentina to a breast cancer awareness campaign which engaged 109,000 employees in six countries.
When designing these targeted health initiatives, HP partnered with data collection consultants to help identify population segments by gender, age, and location. These groups were then further segmented by communication styles and preferences for greater impact of health programming.
CRITICAL SUCCESS FACTORS
PROMOTING WELLNESS ONLINE
Click below to view a short video on the program.